Hospitality Social Media

Quiet midweek nights and tightening margins? We're operators who fix both.

Twenty years running hotels, bars and restaurants — now pointed at one job: filling the nights that lose you money.

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We take on a limited number of venues at a time, so each gets senior attention.

We don't do social media for the sake of it. We use it to fix the nights that lose you money.

Why one night matters more than it looks

70%

chance a guest becomes a regular after their third visit

67%

more spent per visit by a regular than a first-timer

45%

of diners have tried a venue because of a social post

74%

of engaged followers say they're more likely to visit

Industry benchmarks, not our own figures. A filled Tuesday isn't just that night's till — it's the start of a regular.

01 · Midweek Activation

From a ghost-town Tuesday to a full room.

+25–30

extra covers / night

Before Week 1 Week 2 Week 3 Week 4

Average covers on a midweek night, first month of activation — organic, no paid ads. Illustrative of a typical recovery.

02 · Market Position

Where €800 actually sits.

Low-tier freelancers €400–600

Murphy & Co. the operator's rate €800

Mid-tier agencies €1,200–3,500

Premium agencies €3,500–7,000+

Corporate-grade strategy, priced for independent venues.

03 · It Pays For Itself

27 covers clears the fee.

€800
fee

UPSIDE
YOURS

At €30 a head, 27 extra covers across the month clears the €800 fee. Less than one a night.

Representative example

A dead Wednesday, turned around.

Problem

Independent Cork gastropub. Dead Wednesday nights, the room half-empty midweek.

Action

A targeted midweek campaign built around the nights that were losing money.

Result

+27%

Wednesday revenue, first month — covers, not vanity metrics.

Representative, anonymised example. Figures are shared illustratively — not as audited results of a named client.

In their words

"Standard agencies don't understand how a kitchen or front-of-house actually runs. Murphy & Co. does. They built us a direct social funnel to activate our quiet midweek trade, and we saw a steady increase in bookings inside the first month — it completely transformed our mid-week revenue. Our team are getting consistent weekly hours now, because the till is ringing on nights that used to lose us money. Couldn't recommend them enough."

Managing Director, Boutique Hospitality Group

"We'd been burned by agencies before — pretty pictures, no bookings. Murphy & Co. took over our social and changed the whole approach. Three or four weeks in, our Tuesdays went from a dead ghost town to consistently 25–30 extra tables a night. It plugged a massive revenue leak and meant we didn't have to cut floor staff's hours in the quiet season. Absolute professionals, complete discretion — and the price was nothing next to what we'd paid for likes that achieved nothing."

Owner, Independent Late-Night Venue, Cork

Month 1

Bookings up within the first month

25–30

Extra covers on a dead Tuesday

Kept

Floor-staff hours protected through the quiet season

€0

Spent on paid ads — every result organic

Real outcomes from real venues. Names withheld — discretion is part of the service.

Start with the social. The rest follows.

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